Mumbai: The first edition of India Intimate Fashion Week witnessed a spectacular evening amid much glitz and glamor at hotel Leela in Mumbai. The most awaited and India first fashion extravaganza of the year, IIFW turned out to be a grand affair with the supermodels turning up the heat and setting the ramp on fire.
Showcasing the prêt collections of India’s leading Lingerie and Resort wear designers like Nidhi Munnim, Karishma Jumani, Keith Jackson, Rajiv Mehta and jewelry designer Mona Shroff etc, the alluring event concluded on a mesmerizing high.
On the success of the first edition of India Intimate Fashion Week, Niraj Jawanjal, Founder and Director of IIFW said, “I am extremely glad about the success of India Intimate Fashion Week, which seemed an impossible task when the idea of doing a fashion week dedicated to lingerie and intimate wear came into my mind. We have got the overwhelming response from the industry and now looks like India is really ready to Boo The Taboo.”
Speaking About the event Amit Pandey – Media Head and Associate Partner, India Intimate Fashion Week said “The remarkable success of the first edition of the intimate fashion week shows that India is ready to embrace this category and boo the taboo as was our intent with this landmark initiative. We are happy to have pioneered in this space and are sure that the event will only get bigger and better year on year.”
The first edition of India Intimate Fashion Week was kickstarted by Shanghai-based Fashion Designer of Indian Origin, Keith Jackson who showcased his intimate wear and evening/cocktail gown designs collection under his brand ‘La Joli’. Miss Manipur 2016 Phapha Cara Ge Gachui walked the ramp as showstopper for his fascinating collection.
This was followed by a stellar showcase by ‘La Intimo’, a brand that specializes in intimate clothing. La Intimo showcased an elegant collection of undergarments which included both men and women’s wear, showcasing the finest intimate apparel of all shapes and sizes.IIFW upped the glam quotient with the showcase of a ravishing jewelry line by internationally acclaimed jewelry designer Mona Shroff who brought her fine line of jewelry during the show. Mona mesmerized the show when the stunning models sashayed down the ramp wearing her exquisite jewelry collections along with clothing line of Internationally recognized fashion designer Rajiv Mehta and dancing to the tune of Sa Re Ga Ma Pa winner Sandeep Batra. To add more to the show’s appeal, Bollywood and South India Movie superstar Meenakshi Dixit walked the ramp as the showstopper and took everyone by storm with her scintillating look and dance moves.
Mona has earlier showcased her collections in various fashion shows like Lakme Fashion week, India Beach Fashion Show, Fiji resort fashion show, India Fashion Week Dubai and Miss India Pagent. Shroff has been designing for in-house labels of Selfridges (London) and Galleri Lafayette (Paris). She is also the vice president and COO of World Indigenous Fashion Week (WIFW), and a council member representing India and Hong Kong
On association with IIFW, Mona said “IIFW is based on a very Bold subject which needs to be Taboo lets, and that is why my association with the property. The slogan of MS brand is DIFFERENT IS ME! LESS IS MORE! fits perfectly with IIFW.”
The show was followed by Karishma Jumani, who featured her collection at the French-European-Indian Fashion Week, 2016 in Paris, who showcased her latest resort wear collection of intimate wear ‘FAIRYTALE FLORAL’ under her label ‘La Lencería’. Her collection pairs unusual forms of fresh flora with subtle and elegant style at the India Intimate Fashion Week. Reflecting the ‘Sun’s out, bra’s out’ trend this season, the collection walks you through the untrodden pathway to a secret garden where flowers catch the sunlight through the thicket and sprightly sprigs stretch forth unabashed. Her new season lingerie wears blended with scene-stealing summer hand-painted bras, Formica hand embroidery, and softly blossoming luxe lace. Bollywood star Manjari Fadnis walked the ramp as showstopper for Karishma, donning a beautiful collection designed by Karishma.
It was great opportunity that knocked our door and opened our windows to some great success and an amazing platform to be on, I enjoyed my association with IIFW and looking forward to much more shows in the future.”, said Karishma Jumani.
Triumph International India (Pvt) LTD, the leading makers of women’s innerwear in India, presented their exclusive line of high quality, fashionable and comfortable women’s’ wear which turned out to be a major highlight of the show. Triumph displayed their Body Make-up Lace Collection, Magic wire collection, Beauty-full collection and much more during the show.
On the occasion, Jennifer Kapasi, Commercial Director, India and Sri Lanka, Triumph International said, “We are delighted to be a part of India’s first Intimate Fashion Week. The India Intimate Fashion Week 2017 is an endeavor to bring together the best of India and Global intimate wear designers and brands on a single platform. We being one of the world’s leading manufacturers of lingerie, are thrilled to be part of this event.”
The grand finale of the first edition of IIFW achieved great highs of oomph and allure with renowned designer Nidhi Mumnim’s inspiring swimwear, resort wear and sportswear collection. Her collection was inspired by the strange beauty of the deep sea illustrating a dark and enigmatic mood to the line. Tropic inspired beach swimwear and athleisure looks morph into sophisticated resort wear. Glamorous silhouettes have an elevated premium surf feel, with dark summer palettes uplifted by luminescent pinks and oranges. Her collection included a variety in terms of drapes, cover-ups, color blocks in print, crochets etc. Nidhi’s show was opened by famous Indian model and beauty queen from Odisha, Sushrii Shreya Mishraa. Bollywood actress and model Dipannita Sharma walked the ramp as the showstopper.
Designer Nidhi Munim said “It feels great to be associated with IIFW 2017 as a grand finale designer. My collection breaks the conventional boundaries by the ease of wear, drape, and use. The idea was simple; to let everyone be comfortable in their own skin.”
Providing high decibel entertainment at the glamorous event was the live performance of Se Re Ga Ma Pa fame Sandeep Batra which took the audience by storm.