“Jab Harry Met Sejal”, the most awaited movie for the fans of Shah Rukh Khan and Anushka Sharma, has some new plans for the promotion. The new promotion technique involves direct communication between Shah Rukh Khan’s character “Harry” and his fans.
A unique marketing tactic
With this unique marketing tactic for the Imtiyaaz Ali directed film Jab Harry Met Sejal, people can now have an interaction with Shah Rukh Khan’s character “Harry” in the film, through Facebook. A special designed chat bot has been released on Facebook through which the Shah Rukh Khan fans can have a chat with the character.
This marketing innovation technique has also made Jab Harry Met Sejal, the first Indian film to design a special chat bot for interacting with the fans with multiple conversation pieces. This chat bot can be accessed through the Red Chillies Entertainment’s Facebook page. Users will also be able to generate their custom posters and also be a part of travel based personality quiz which can make them win various merchandises.
Here’s what Harry is saying about the new chat feature in Facebook –
Fans can know Harry better before the release
Shah Rukh Khan is playing the role of a tour guide in the upcoming movie ‘Jab Harry Met Sejal’, and therefore the chat bot has been designed in respect to the character Harry in the movie. The chat bot feature will help the fans in understanding the character of the movie and know the required first hand information for the movie.
The new innovation in ‘Jab Harry Met Sejal’ promotion will be keeping the digital audience in touch with the movie and the character Harry on daily and one on one basis. Already more than half a million fans have been engaged from the launch of the chat bot. The fascinating promotion idea of the movie will have a great effect in the release of the movie. Jab Harry Met Sejal is all set to release on August 4, 2017.