UM Motorcycles has announced that it will be showcasing a new 230cc cruiser for the mass-market at the Auto Expo 2018. This bike will be the company’s most affordable offering in India and will sit below the Renegade Sport S, in UM’s product line-up. The price tag will be around INR 1.20 Lakh (Ex-showroom). Auto Expo will feature this new bike and other UM concepts for the coming years.
It will be using an air-cooled engine, and to keep the costs less, the bike will share parts with UM’s other models. Braking will be taken care of by a disc brake up front and a drum, at the rear.
United Motors has worked hard to create impressive number of dealerships in a phased manner. Now, they need to utilize this presence in such a way that the cost effective product could add a huge number to their overall sales in India.